Smyrna, Tennessee, nonprofit Carpe Artista will host a Great American Rally Party on November 19, 2026, following its appearance on The CW's The Great American Road Rally: Celebrity Edition. The event is designed to turn national visibility into sustained support for arts education, student scholarships, and community programs. Celebrities from the series are scheduled to attend.
The Event and How to Attend
The celebration runs from 6 p.m. to 8:30 p.m. at Crusader Autoworks. General admission tickets cost $15 in advance and $20 at the door. Organizations and individuals can also sponsor the event, with packages that vary by level and include event recognition, booth space, and VIP admission. Businesses seeking a broader partnership may request a custom arrangement.
Carpe Artista's Role on the Show
Carpe Artista is represented on the series in conjunction with the James Burton Foundation. Hosted by Ian Ziering, the show follows celebrity teams driving classic vehicles along historic Route 66, with each team backing a charitable cause. The series premiered September 16, 2026, on The CW during the highway's centennial year. Founder and CEO Ron Alley and board chairman Rob Evras traveled with the rally from the Chicago area toward Santa Monica, and a Challenger driven by actor John Schnieder carried the organization's identity along the route.
Arts Education Programs in Middle Tennessee
Founded in 2011, Carpe Artista is a 501(c)(3) nonprofit serving Smyrna, North Rutherford County, and Middle Tennessee. Its academy offers visual arts instruction, private lessons in instruments including guitar, piano, voice, and drums, musical theatre, group classes, and seasonal camps. Financial assistance is available to families. Its Theatre Lab lets students develop an original story with an instructor while working on acting, monologues, dance, and musical performance. The organization also coordinates the Simply Smyrna celebration, provides children's painting activities at Depot Days, and has participated in the steering committee for the revamped JazzFest.
What the Attention Is Meant to Achieve
Alley has framed the national exposure as a chance to introduce the organization to people who have not encountered its work in Middle Tennessee, and to convert that awareness into lasting relationships. The November celebration is the first concrete step in that effort. Whether the broadcast produces measurable growth in donations, enrollment, or sponsorships will depend on how many new supporters attend and follow through, and the organization has not yet published results.